Marketing Plan For The Hamoudis Restaurant - 2738 Words

1. Executive Summary 2. Introduction 2.1 Purpose of the plan The purpose of this assessment is to create a promotion marketing plan for the Hamoudis Restaurant. Firstly, to assess the current marketing situation of the Restaurant and what possible needs and gaps it might have. With the basic information of the situation a marketing plan can be formed. The aim is also for the new marketing plan is realistic and applicable so that the restaurant can use it in their marketing. Currently the restaurant has no website and relies on meta-crawlers to publicise its work. Therefore this assessment will analyse the current activities at the restaurant in terms of e-marketing and suggest a range of improvements to increase visitor numbers and†¦show more content†¦Internet marketing also differs from more traditional marketing approaches in that it relies far more heavily on the placement of media as well. 2.3 Methodology This report explores various concepts of marketing and discusses about the marketing plan of the Hamoudis Restaurant. The marketing plan discussed in this report includes various stages of marketing management including situation analysis, marketing objectives, different strategies, estimating the results of the plan. The last part is dealing with the conclusion derived by the author on overall experience while developing the research. 3. Situation Analysis 3.1 Market Analysis According to Sivasailam (2012, pg. 12), the restaurants industry in Australia just entered a mature life cycle phase as the limits of population size and growth within a city or town that can support a number of competing restaurants are being reached. In this case, it has been known that Roxburgh park and nearby suburbs are mostly middle eastern such as Iraqi and Lebanese, followed by minor populations of Africans, Indians, Turkish and other cultural backgrounds. The location is rather strategic as it is just a few minutes’ walk from Roxburgh park Railway Station and Roxburgh park Shopping Centre. There are parking lots around the area with no fees compared to parking lots in other places. The area ( Roxburgh park ) is crowded on the weekdays, especially on peak hours which is mostly around 9-10 am and lunch